There's been nothing like COVID-19, yet, there are eery similarities to the Great Recession, according to IRI. In its special series, “Recession-Proof Your Business” IRI notes some consumer behavior mirrors that of past recessions, including the Great Recession of 2008-2009. For the third installment of the series, “How Big Brands Performed During the Great Recession,” IRI delved into its archives to study food and beverage brands with sales of $100 million-plus and nonfood brands with s...